Tridhaatu Calendar 2016

Background

Every year, Tridhaatu Realty & Infra comes up with their annual calendar, for all its stakeholders. The brief for every year is the same. It is a calendar themed around Lord Ganesha. It was no different this year as well.

Challenge

The challenge as every year was to create yet another different art form to depict the Lord.

Idea

We have all heard of different stories of Lord Ganesha. Yet, most of these stories have remained in our imagination. While a few cinematic depictions have been done in movies and television serials, they have been of low quality. This year we decided to create a calendar to bring alive the stories and myths of Lord Ganesha in live action.

The challenge was to create different worlds and action sequences the way it happened in the Vedic times. More complicated was the choice of using either prosthetic or 3D to create the Lord’s face. We researched various sources including the Ganesh Puran and finally arrived at our visualization of the enactment of the story. The worlds were created using a combination of CG and matt paintings and it was decided to create the lord’s face in 3D. The various characters were played by live models. Three models were needed for Lord Ganesha himself, since there were stories of Lord Ganesha of the various stages of his life.

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Tridhaatu Calendar 2015

Background

Every year, Tridhaatu Realty & Infra comes up with their annual calendar for all its stakeholders. The brief, yet, for every year is the same. It is a calendar themed around Lord Ganesha. It was no different this year as well.

Challenge

The challenge was to come up with something different. Since most first thoughts were already exhausted in the ideas executed in the previous 5 years, we challenged ourselves to create a calendar that would go beyond showing pretty images of the Lord, but would also create a talking point and a longer shelf-life.

Idea

What if Lord Ganesha championed a cause that was noble and that resonated with the philosophies Tridhaatu supported. Also the execution had to be such that people would not get bored to see the same image on their table for a month. Hence we thought of creating a calendar, dedicated to the cause of conservation.

Tridhaatu has always stood for the cause of conservation through one of its brand initiatives, Sanrakshan. So we decided to create 12 idols of Lord Ganesha with recycled material. These were to be created by renowned versatile artists who would create these figurines with different materials. 12 figurines were made using scrap metal, aluminium foil, newspapers, plastic buttons, computer keyboard buttons, jute, aluminium wire, coconut shells, dried coconut branches, restored cotton, glass bangles and broken mirrors.

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These were photographed and composed into a beautiful calendar. These figurines continue to adorn the offices and sites of Tridhaatu, where people begin their day with the blessings of Ganesha.